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Privacy Policy

Effective date: January 1, 2026 · Last updated: March 1, 2026

MacSwarthy (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit MacSwarthy.com (the “Site”), browse electronics listings, use our client-side shopping cart, submit forms, subscribe to emails, or communicate with our team. By using the Site, you consent to the practices described here. If you disagree, please discontinue use of the Site.

1. Information we collect

1.1 Information you provide directly

We collect personal information that you voluntarily submit, including:

  • Contact details — name and email address when you complete checkout, contact forms, subscribe or unsubscribe requests, or reply to representative follow-ups.
  • Order information — products added to your cart, quantities, and messages you send about configurations, warranties, or delivery preferences.
  • Marketing preferences — subscription choices, unsubscribe confirmations, and consent checkboxes you select on forms.
  • Support content — text you include in contact messages about product compatibility, defects, or partnership inquiries.

We do not require a postal address or telephone number to use this Site. If you choose to share additional details in free-text fields, we will use them only for the purpose you intend.

1.2 Information collected automatically

When you access the Site, we and our service providers may automatically collect certain technical data, such as:

  • Browser type, device category, operating system, and language settings;
  • Referring URLs, pages viewed, time spent, and general interaction patterns;
  • IP address and approximate region derived from IP for fraud prevention and analytics;
  • Cookie identifiers and similar technologies described in Section 6.

1.3 Local storage on your device

Our shopping cart and wishlist store product selections in your browser’s local storage. This data remains on your device unless you clear site data. We do not sync cart contents to our servers until you submit checkout information through the form.

2. How we use personal information

We use personal information for legitimate business purposes, including to:

  • Process order requests and communicate confirmations, pricing, and shipping options;
  • Respond to contact inquiries and provide technical product guidance;
  • Send marketing emails when you opt in, and honor unsubscribe requests promptly;
  • Improve Site performance, merchandising, and content relevance for electronics categories;
  • Detect fraud, abuse, and security incidents;
  • Comply with legal obligations and enforce our Terms & Services.

Where required by law, we rely on your consent (for example, marketing emails) or our legitimate interests (for example, site security and analytics with appropriate safeguards).

3. How we share information

We do not sell your personal information. We may share limited data with:

  • Service providers — hosting, email delivery, analytics, and customer support tools bound by confidentiality obligations;
  • Logistics partners — carriers and fulfillment vendors when you confirm a delivery address during order completion;
  • Payment processors — if you choose to pay through a link we provide after order confirmation (we do not store full payment card numbers on the Site);
  • Legal and safety — authorities when required by law or to protect rights, safety, and integrity of the Site;
  • Business transfers — successors in the event of a merger or acquisition, subject to this Policy.

Aggregated or de-identified statistics about product views may be shared with brand partners without identifying individuals.

4. Data retention

We retain personal information only as long as necessary for the purposes described above, including to satisfy tax, accounting, warranty, and dispute resolution requirements. Marketing contact data is deleted or suppressed within a reasonable period after a verified unsubscribe. Support emails may be archived with redaction where appropriate.

5. Security measures

We implement administrative, technical, and organizational safeguards designed to protect personal information, including encrypted transport (HTTPS), access controls for internal systems, and vendor due diligence. No method of transmission or storage is completely secure; please use unique passwords for email accounts you use with our Site and notify us if you suspect unauthorized access.

6. Cookies and similar technologies

Cookies are small files stored on your device. We use:

  • Essential cookies — support basic Site functions and security;
  • Preference cookies — remember UI choices where implemented;
  • Analytics cookies — understand traffic patterns and improve category navigation for audio, computing, and smart home sections.

You can control cookies through browser settings. Blocking essential cookies may affect cart behavior. We do not respond to every “Do Not Track” signal uniformly because industry standards vary; we continue to review browser privacy developments.

7. Your choices and rights

Depending on your location, you may have rights to access, correct, delete, restrict, or port personal information, and to object to certain processing. To exercise rights, email privacy@macswarthy.com with verification information. We will respond within timelines required by applicable law.

Marketing opt-out: use the Unsubscribe Email page, footer links, or the link in any promotional message. Transactional emails about active orders may still be sent until fulfillment completes.

You may lodge a complaint with a supervisory authority if you believe our processing violates applicable privacy law.

8. Children’s privacy

The Site is not directed to children under sixteen (16). We do not knowingly collect personal information from children. If you believe a child provided data, contact us and we will delete it promptly.

9. International visitors

If you access the Site from outside your home country, your information may be processed in regions where our service providers operate. We implement appropriate safeguards for cross-border transfers as required by law, such as standard contractual clauses.

10. Third-party links and social sharing

The Site may link to manufacturer support pages, review platforms, or social networks. Their privacy practices are independent from ours. Social sharing buttons in our footer open third-party sites with parameters you can review before posting.

11. Automated decision-making

We do not use solely automated decision-making that produces legal or similarly significant effects without human review. Fraud checks may use automated scoring followed by manual investigation.

12. Changes to this Policy

We may update this Privacy Policy to reflect new features (such as additional product categories), regulatory changes, or vendor updates. We will revise the “Last updated” date and provide additional notice for material changes when appropriate.

13. Contact us

Privacy questions or requests: privacy@macswarthy.com. General support: Contact Us.